Dearest Slanket Proprietors/Press People,
I am a HUGE fan of the Slanket. I think it’s terrible that Snuggie stole the thunder. Clearly, the Snuggie is the homeless man’s Slanket. No second-rate infomercial should make people turn a shoulder to that fact. With my help, we can enlighten the ignorant masses about the beauty and majesty that is the Slanket. The product is fantastic, but the guerrilla buzz is lacking. I feel it is my duty to educate the world to the magic that is your fine product.
My marketing proposal is as follows – beat Snuggie at their own game. Snuggie CLAIMS to have a “Snuggie Bar Crawl” in the works in Boston, but they have yet to do so. Luckily, me and my early adopter friends (aka trendsetters) will be going out this weekend for my birthday. I propose that you send 20 Slankets, post haste (read= REALLY fast) to my work address below. I will ensure that EVERYONE wears the Slanket out on my birthday celebration this upcoming Saturday, and certainly will blog profusely about the glory of all things Slanket (http://wanderingmeg.wordpress.com/) as well as reach out to all my media friends (I work in media buying in advertising). Also, we will let everyone know who asks us about our attire that we are wearing Slankets, the obviously superior blanket with sleeves.
[Enter Fake Work Address here]
Please let me know your thoughts on my proposal as soon as you can gather your shareholders together to discuss this clearly important and imminent matter.
Your friend,
Meghan
