In doing research for the proper future publishing platform for my mo-blog (techtard translation: Mobile Blog – more on this later), I came across the voicemail recording in the link below, recorded by Tumblr Matt Langer. It’s perfection, really. Totally representative of my generation (and the kinder generation before me) while simultaneously self-deprecating.
I. Love. It. Check it:
Current TV, the cross-platform indie media company based in SF, released their ad agency RFP via Twitter this week – and my inner-nerd is just
tickled. It’s slightly nauseating how excited I am about this development, and I’m not even involved in the process. Here’s what it looked like:
What gets me so psyched about this development is that as agencies have continued to evolve, from what I can see the RFP process has remained relatively static. [Sidebar: For those who do follow my blog and don't work in advertising - RFP stands for request for proposal, and is referring to the process that agencies go through to win new pieces of business] And while I’m certainly no expert – I’ve seen firsthand that a lot of agency functions, structures, and work-in-general has evolved, whereas this piece of the business seemingly has not.
The fact is – this is the reason that I truly felt drawn to the advertising industry from the beginning. We are the industry that is known to be avant-garde and constantly changing. We are all expected to be ahead of the curve. Yes – all businesses are changing drastically these days, especially as brands are required to shift online, but great ad agencies know how to maneuver a new space before other businesses are even aware it exists. So it’s a natural expectation that agencies should not only be aware of the Current TV RFP – but also smart enough to know exactly how to respond in a brilliantly relevant (and speedy) way.
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Hilariously awesome! Not that I’m encouraging vandalism or anything. 
Check out the website for some super examples.
